We continue to build out our Research Lifestreaming Panel - it powers our ability to deliver "social intelligence" into the research programs we do for clients. Now over 50,000 thousand panelists - we know the "who" behind the what. Am sharing a white paper that explores how demographically balanced the panel is - welcome to representative listening :)

We continue to build out our Research Lifestreaming Panel - it powers our ability to deliver "social intelligence" into the research programs we do for clients. Now over 50,000 thousand panelists - we know the "who" behind the what. Am sharing a white paper that explores how demographically balanced the panel is - welcome to representative listening :)

Here's the link, enjoy! --> http://www.thearf.org/assets/75th-anniversary-annual

Does anyone know if any of the presentation materials are available for download? If so, where?

Kelly McSorley: They will be ready in about 2 weeks and will be emailed to you with a password.

http://www.flickr.com/photos/37662783@N02/sets/72157626215880825/

Thanks for all the hard work everyone! We were so happy to be part of it and hope everyone enjoys the very complete book from Steve Rappaport on Listening. And we are so pleased to announce that representative listening with our RL panel has hit over 30 million posts! Look forward to next year.

Sheila Seles: Thanks for everything, Jeni. The books are a huge hit. Can't wait to hear more about your RL panel.

What a great event ARF; you out did yourselves! I'll be posting more on www.greenbookblog.org about all the key takeaways, but while I'm composing those posts just know that you did a fantastic job and congrats for making us all re:Think the future of market research!

Sheila Seles: Thanks! I'm so glad you enjoyed the conference and can't wait to see the rest of your posts.

Would love to hear thoughts from other members and Re:Think attendees - any major events in social media that we should add to the timeline? http://www.slideshare.net/peoplebrowsr/a-brief-cartoon-history-of-social-networking-19302011

No better way to kick off the congress than at the Research Club's Ignite event at 7.30pm at Bourbon Street on Sunday 20th Register for this free event at http://www.theresearchclub.com/events/new-york/ Have a drink, relax, and listen to 5 short papers from the best speakers in town...

Jonathan Wheeler: What a great night at the Research Club last night! Around 150 people packed into Bourbon Street for an evening of networking and fun! The Ignite presentations were a highlight and I'm pleased to announce that the Juicy Evangelist aka Will Goodhand w... [read more]

We look forward to seeing all of you at the ARF President's Reception in the Broadway Lounge, 8th Floor, proudly sponsored by ESPN and Millward Brown, at 6:30pm. Come celebrate our 75th Anniversary with more than 600 of your friends and colleagues!

Simone Moyle: There will be birthday cake!

Jill Peled: A Toast to the ARF's 75th!

Marius Ramdahl: A great way to end the day! See you there.

Look forward to the first day of debate and learning. Especially interested in how research must change and how much are we prepared to experiment. Our view at Luth Research is, one key changing agent for research is the ability to track consumer behaviors and integrate those with other forms of consumer insights. Right after the session – Research Must Change, we will share a case study on how integrated digital behavioral data drive ad metrics ... [read more]

This post also appears on our MediaBizBlogger site. The Advertising Research Foundation is celebrating two big anniversaries this year: we and Research marks 50 years of publication later this month. To get some perspective on the history of advertising research and the future of the industry, we caught up with Eileen Campbell, Global CEO of Millward Brown. ARF: What do you see as the most important changes the advertising industry has undergone ... [read more]

(update to the online program coming soon) Mars, Invista, Turner, Intuit – Research Without Limits: Real Users Share Their Journey with Biometrics Monday, 4:00pm-4:45pm, O’Neill Room (4th Floor) Delivering value in an evolving media landscape poses a real challenge for marketers. Unconscious emotional responses drive consumer behaviors and can be measured with biometrics in a quantifiable way. The results are unique insights that add significant ... [read more]

This interview originally appeared on the ARF MediaBizBlogger page. Even though advertisers seem to spend more and more time thinking about platforms, synergy, and strategy, creative is still king. Ad campaigns become part of our culture because great creative minds understand how to appeal to culture. We caught up with Christa Carone, CMO of Xerox. Carone answered a few questions about how she's been able to turn cultural insight into innovative... [read more]

Survey.com is looking to establish a limited number of strategic partnerships to fully develop the potential of our public website. If your firm offers technology, expertise or ideas that align with this objective, let's talk. Please contact me directly. I apologize if this thread is off topic or in any way inappropriate. If so, please let me know.

You though you heard everything there was about the Super Bowl ads? Think again, new insight on one of the most "buzzed" about ads... who was doing most of the buzz? • Remember Chrysler's Super Bowl commercial with Eminem and Detroit? Did you like it, hate it? Critics thought it was great--but what did you social media lovers think? Check it out on our latest blog... http://tiny.cc/wepqi

Ron Wright: If you would like to see the brain's response to the Super Bowl spots, below is a link to Sands Research's annual ranking of all 60+ ads utilizing neuromarketing: http://www.sandsresearch.com/SBXLVMain.aspx Thanks Ron

Hey - what if the GAP could have actually known if all the viral hubaloo was really their core customers? and if was really a lot of people or just a few very active, vocal folks. Read attached article....

Sheila Seles: Great paper, Jeni. It really shows the importance of intelligent listening. We would never base our actions only a focus group comprised of people outside our core customers, but that's exactly what brands run the risk of doing with unfocused listeni... [read more]

Todd Powers: I love that. For some time, I have been arguing that web-listening activities are "observational research on steroids." Rather than observing one, or a handful, of people doing something, we are taking note of the thousands (sometimes hundreds-of-tho... [read more]

Jeni-Lee Chapman: thanks for the feedback; see you at the ARF!

This post also appears on the ARF Insights MediaBizBlogger page. Though marketing research professionals are inundated with news and opinion about social platforms like Twitter, Facebook, YouTube, and Flickr, we rarely discuss what puts the "social" in social media. John Kearon, Chief Juicer at BrainJuicer is one of the insightful few who looks to apply anthropology, primatology, network theory and other behavioral sciences to market research. We... [read more]

This post also appears on the ARF's mediabizbloggers site: March 2011 marks the publication of a 50th anniversary Special Edition of the Journal of Advertising Research. We took this occasion to catch up with one of advertising's greatest minds, comScore Executive Chairman and Co-Founder Gian Fulgoni. We spoke with Fulgoni about the biggest moments in research history and the challenges ahead. ARF: What do you see as the most important changes an... [read more]

Gwen La Fantasie: These are great insights. I'm looking forward to hearing Gian speak during Wednesday's panel at Re:Think!

This post appears on the ARF's mediabizblogger site: With nearly a billion dollars in financing, rumors of multi-billion dollar acquisition offers, and a highly-praised customer service force, local deal service, Groupon is one of the hottest brands around. Groupon’s meteoric rise has breathed life into the local marketing industry and challenged staid marketing business models. We caught up with Lee Brown, Groupon’s SVP of National Sales to find... [read more]

Simone Moyle: Great interview! I can't wait for this panel at Re:think... foursquare, Groupon and of course, Ted!

Erin Jansen: Everyone I know loves Groupon :-)

Getting excited about TRC's event on March 20 following the ARF sessions! Hope to see you all there - more details in the Sunday program section of this site.

... Read all 4 comments ...

Catherine Gardner: Looking forward to the presentations!

Stephen Rappaport: I love the format. It should really be entertaining.

Todd Powers: I just registered. See you there. Thanks.

Where is social media going? How should we think about it? You have ideas. So do others. If we tap into our collective wisdom, we can gain perspective and bring foresight to our work. The ARF created a site for you to submit your ideas, rate the ideas of others, and see which ones gain the most support. Join The ARF Ideas on Social Media Forecasts by 2013, Add your ideas about social media by 2013. To think of your idea, complete this statement: ... [read more]

http://rethink.thearf.org/pages/great_mind_awards The Nielsen Company, Xbox LIVE, Neuro-Insight, GlobalHue, Facebook, General Mills, comScore ARS, ESPN, Insight Express, Discovery, Lightspeed Research, Keller Fay Group, Cambiar, NetBase, Campbell Soup, Ace Metrix, Colgate-Palmolive, Clear Channel Radio, Dentsu

The ARF is proud to announce the David Ogilvy Award finalists. Congratulations!

When you go through the Re:think online program, you will now see descriptions of each session, enjoy! http://rethink.thearf.org/calendar

The ARF has set up a special rate for students to attend Re:think 2011. We would like to try and get 100 students (interns are also great) to the conference and have a special VIP front row section for them throughout the show. We will also have each students badge say “Student Sponsored By <company>”. There are 2 rates available. - The first rate is $100 each and includes all 3 days of the show, but does not include any meals or receptions. - Th... [read more]

Sheila Seles: This is so great! I wish this had been available when I was in grad school.

I'm wondering where this esteemed and august body thinks media exposure and audience measurement will be in 5 years? I know this is a better question for the June AM 6.0 than for re:think, but it's what interests me.

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Joshua Chasin: OK, everyone's a comedian... I'm going back to Twitter, where they really "get" me. :-) Cheers all.

Sheila Seles: Last time I checked Twitter was full of comedians, too! I think that behavioral data rather than exposure will be the standard of audience measurement transactions in five years. BUT I think suppliers, publishers, and advertisers will still be trying... [read more]

Haren Ghosh: In next few years, advertisers perhaps will realize that mere media exposure is not the major player, its advertising break through (within integrated media channels) that is making or breaking their brands.

The ARF's got a special rate at the Marriott, and if you register for a hotel room through the site, you could win two tickets to a Broadway show! Go to the "Register" tab for more info.

The key issue forums are up: http://rethink.thearf.org/talk/by_track/1234 Which ones are you looking forward to?

Erin Jansen: I am definitely going to "Is My Digital Ad Working?" and I'm also interested in "Social Media Patterns." I just added them both to my Personal Schedule by clicking on the green box next to each forum... I love that feature!! I've now started building... [read more]

Impressive -- The number of conference presentations that will share new findings from original research. Especially impressive given the fiscal challenges that businesses have faced the last two years. Seems to me that this bodes well for the growth of U.S. business over the next few years, and for renewed growth of the research industry. It is going to be a tough job for the judges to pick the paper of the year from this solid collection of pre... [read more]

Sheila Seles: I agree, Bill. AND I think that with the current economic climate, research is more important than ever. Businesses need to understand their markets, their consumers, and their spending now more than ever. Strong research clearly contributes to busin... [read more]