Download Re:think 2011 Key Issue Forum Guide

Schedule

Dates:	March 20 2011 \| March 21 2011 \| March 22 2011 \| March 23 2011
Tracks:	Key Issue Forum

Sunday, March 20 2011


4:00pm - 6:00pm		Listen First! Express Workshop Steve Rappaport -- Wilder, 4th Floor

6:00pm - 7:00pm		Welcome Reception -- Sky Lobby, 16th Floor

7:30pm - 9:30pm		The Research Club "Ignites" Reception

Monday, March 21 2011


8:30am - 8:45am		Welcome / Introduction to Day One Susan Whiting, Bob Barocci -- Broadway Ballroom, 6th Floor

8:45am - 9:15am		A Distinguished CEO Looks Ahead Reuben Mark -- Broadway Ballroom, 6th Floor

9:15am - 10:30am		Research Must Change Stan Sthanunathan, Joe Tripodi, Eric Salama, Joan Lewis, Kevin Lane Keller -- Broadway Ballroom, 6th Floor

10:30am - 11:15am		Morning Break & ARF Insights Zone Opens -- Westside Ballroom, 5th Floor

11:15am - 12:45pm		Key Issue Forum: "Is My Digital Ad Working?" Sibel Satiroglu, Suzanne Leighton, Edwin Wong, Yaakov Kimelfeld, Joan FitzGerald, Kate Sirkin, Frank Foster -- Wilder, 4th Floor
		Key Issue Forum: Research Impact Heddy DeMaria, Ashok Kalidas, Heath Greenfield, Chris Petranto, Betsy Frank, Gonzalo Perez, Olga Maksimova, Julie Kravetz, Jim Low, Mainak Mazumdar, Marc O'Regan, Oleg Reshetin -- Majestic Complex, 6th Floor
		Key Issue Forum: Research Quality Steven Gittelman, George Terhanian, Mitch Eggers, Jackie Lorch, Jeff Welch, Gian M. Fulgoni -- Shubert Complex, 6th Floor
		Key Issue Forum: Rethinking ROI Robert Passikoff, Alicia Rankin, Darren Marshall, Charles Kennedy, Justin Fromm, Radha Subramanyam, Yoram (Jerry) Wind -- O'Neill, 4th Floor

12:45pm - 2:00pm		Keynote Luncheon: The Way Your Company Won in the Past is Very Different than the Way it Will Win in the Future David Calhoun, Rick Kash -- Broadway Ballroom, 6th Floor

2:00pm - 2:25pm		Getting to Powerfully Creative Ads Through Creative Business Strategies Chuck Porter -- Broadway Ballroom, 6th Floor

2:25pm - 3:15pm		The Unequaled Power of Great Creative Ideas Grant McCracken, Kim Feil, Christa Carone, Michele Buck -- Broadway Ballroom, 6th Floor

3:15pm - 4:00pm		Afternoon Break -- Westside Ballroom, 5th Floor

4:00pm - 4:45pm		Mars, Invista, Turner, Intuit – Research Without Limits: Real Users Share Their Biometric Research Insights Carl Marci, Brian Levine, Sebastien Lion, Libby Neuner, Stacey Schulman, Maria Scott -- O'Neill, 4th Floor
		Seeing is Believing- Improving Your Presentations with Impactful Video Tom DiCerbo, Guto Barra, Kenie Huber -- Wilder, 4th Floor

4:00pm - 5:30pm		Nielsen Diamond Learning Session: Advancing Advertising Effectiveness: Leveraging Purchaser Data to Drive Sales Mike Nazzaro, Jeff Bickel -- Broadway Ballroom, 6th Floor

5:45pm - 6:15pm		ESPN Learning Session: Cross-Platform Effectiveness Research - A Surround Strategy Barbara J. Singer -- Wilder, 4th Floor
		Millward Brown Learning Session: The Brand Value of a Fan Duncan Southgate, Aaron Peck -- O'Neill, 4th Floor

6:30pm - 8:30pm		President's Reception: Sponsored by Millward Brown and ESPN -- Broadway Lounge, 8th Floor

Tuesday, March 22 2011


8:30am - 8:45am		Welcome / Introduction to Day Two Kim Dedeker -- Broadway Ballroom, 6th Floor

8:45am - 9:30am		The Science of Insight Creation Jonah Lehrer -- Broadway Ballroom, 6th Floor

9:30am - 10:00am		A Tale of Two Models Naveen Selvadurai, Lee Brown, Ted McConnell -- Broadway Ballroom, 6th Floor

10:00am - 10:30am		Social Influence Trumps Individual Choice Mark Earls, John Kearon -- Broadway Ballroom, 6th Floor

10:30am - 11:15am		Morning break -- Westside Ballroom, 5th Floor

11:15am - 12:45pm		Key Issue Forum: Ad Impact Tony Marlow, Brian Levine, Michael Haggerty, Elissa Moses, Betsy Frank, Barbara Zack, Kimberly Stanford -- Shubert Complex, 6th Floor
		Key Issue Forum: Consumer – Brand Relations in a 360º World William Pink, Tomas Emmers, Jennifer Kelly, Brad Fay, Walter Carl, Jon Gibs, David Coletti, Lauren Hadley, Jim Figura -- Majestic Complex, 6th Floor
		Key Issue Forum: High Value Media Placement Strategies Lisa Quan, Anne Hunter, Natasha Hritzuk, Artie Bulgrin, Stacey Lynn Schulman -- Wilder, 4th Floor
		Key Issue Forum: Research Boosts Brands Tanya Giles, Chanon Cook, Ashley Grace, Joan FitzGerald, Bill Ziff-Levine, Jon Stewart, Amelia Strobel, Kristin Kovner -- O'Neill, 4th Floor

12:45pm - 2:00pm		Luncheon Keynote: The Platform Wars Tim Wu -- Broadway Ballroom, 6th Floor

2:00pm - 3:00pm		The Future is Now: In Pursuit of a More Efficient and Effective Media Strategy David Poltrack, Kevin Bowen -- Broadway Ballroom, 6th Floor

3:00pm - 3:30pm		Improving Neuromarketing Measurement: Ground-Breaking Results Horst Stipp, Duane Varan -- Broadway Ballroom, 6th Floor

3:30pm - 4:00pm		Afternoon Break -- Westside Ballroom, 5th Floor

4:00pm - 4:45pm		ReThink Social Media + Brands: Introducing ShareCasting, the Medium That is Activating Social Communications for Brands Simon Davies, John Lee -- O'Neill, 4th Floor

4:00pm - 5:30pm		Diamond Learning Session: J.D. Power & Associates, NetBase and uSamp present The Need for Speed—Use Social, Mobile and More to Accelerate Your Insight Strategy Merrill Dubrow, Stan Sthanunathan, Angelike Galdi, James Williams-Ness, Lynn Hemans -- Manhattan Ballroom, 8th Floor
		Diamond Learning Session: Kantar's World Tour of the Consumer Aziz Cami, Jim Dravillas, Marc O'Regan, Nick Nyhan, Oleg Reshetin, Alejandro Tanco, Katie Casavant, Sam Thayer -- Astor Ballroom, 7th Floor

6:30pm - 12:00am		ARF David Ogilvy Awards Dinner Sponsored by Microsoft Advertising -- Broadway Ballroom, 6th Floor

7:00pm - 7:15pm		Special Address by Sir Martin Sorrell Sir Martin Sorrell -- Broadway Ballroom, 6th Floor

Wednesday, March 23 2011


8:45am - 9:00am		Welcome / Introduction to Day Three Mark Leiter -- Broadway Ballroom, 6th Floor

9:00am - 9:45am		Finally – Census Data Powers Marketing Dr. Robert Groves, Guy Garcia -- Broadway Ballroom, 6th Floor

9:45am - 10:30am		Which Half of My Advertising is Wasted? Duncan Watts, David Reiley -- Broadway Ballroom, 6th Floor

10:30am - 11:00am		Morning Break -- Foyer, 6th Floor

11:00am - 12:00pm		Key Issue Forum: Digital Creative Excellence Sebastian Fernandez, Jim Forrest, Rob Cartwright, Paul McClean, Rick Bruner -- O'Neill, 4th Floor
		Key Issue Forum: Give the C-Suite Impact and Context Colleen Fahey-Rush, Robert Miner, Patrick Barwise, Richard Pasewark -- Majestic Complex, 6th Floor
		Key Issue Forum: Shopper Insights Ashmeed Ali, Beth Uyenco, Mike Hess, David Gill, Manila Austin -- Shubert Complex, 6th Floor
		Key Issue Forum: Social Media Patterns Gregg Liebman, Carl Marci, Ed Keller, Tony Cardinale, Andrea Harrison -- Wilder, 4th Floor

12:00pm - 12:30pm		50 Years of Advertising Research: What Have We Learned? Eileen Campbell, Gian M. Fulgoni, Scott McDonald, Larry Chiagouris -- Broadway Ballroom, 6th Floor

12:30pm - 2:30pm		ARF Great Mind Awards Luncheon: Proudly sponsored by GfK David Krajicek -- Broadway Ballroom, 6th Floor

2:30pm - 2:45pm		A Look Back Over the Past Three Days Geoffrey Precourt, Douglas West -- Broadway Ballroom
		Re:think 2011 Closing Remarks and a Special Announcment

Schedule

Sunday, March 20 2011

Monday, March 21 2011

Tuesday, March 22 2011

Wednesday, March 23 2011

Sponsors