Kim Feil

Kim L. Feil – Vice President and Chief Marketing Officer, Walgreen Co.

Kim L. Feil is a vice president and chief marketing officer for Walgreens, headquartered in Deerfield, Ill. Feil, who joined Walgreens in September 2008, is leading a new marketing organization to respond to the evolving needs of Walgreens customers and pharmacy patients.

Feil has 25 years of experience in marketing, sales and strategic planning. Previously, she was senior vice president and chief marketing officer for Sara Lee North America, a $4.5 billion division of Sara Lee Corp. While there, she led a food and beverage marketing transformation that revitalized the company's brand portfolio and built a new marketing organization. She instigated comprehensive new marketing strategies for the meat, deli, bakery and sweet goods businesses under the Sara Lee, Jimmy Dean, Ball Park, Hillshire Farm and Senseo brands. In 2006, Consumer Goods Technology Magazine honored her as one of its 25 Marketing Visionaries, and in 2005 Ad Age named her a "Woman to Watch."

Feil joined Sara Lee in 2005 from Kimberly-Clark Corporation where she served as vice president and senior marketing officer. In that role, Feil built a marketing center of excellence that implemented and aligned all marketers under Kimberly-Clark's Brand Equity Management process. For seven years starting in 1998, Feil was employed at Information Resources, Inc. (IRI) where she served in positions that included president of marketing and president of worldwide innovation. There, she led the design and development of the company's online service, CPGNetwork.com, and consulted on business performance measurement capabilities for manufacturers and retailers in the CPG industry. She also was CEO of Mosaic InfoForce, an in-store audit insights joint venture of IRI and Mosaic.

Previously, Feil held a number of senior management positions at Cadbury Schweppes plc, including senior vice president of strategic planning and senior vice president of marketing for Dr Pepper/Seven Up Inc. (DPSU), the company's largest division, with brands including 7UP, Canada Dry, Schweppes, Sunkist, A&W and Squirt. Feil's earlier career included positions at Pepsico, Inc. in the Kentucky Fried Chicken and Frito-Lay, Inc. subsidiaries.

Feil is the national secretary and a member of the board of directors of the Network of Executive Women. She also is a student mentor as an associates board member of Southern Methodist University Cox Graduate School of Business. She holds masters of business administration and bachelor of fine arts degrees in journalism and a bachelor of arts degree in English, all from Southern Methodist University.

SESSION(S): The Unequaled Power of Great Creative Ideas

Presented by:
Grant McCracken - Author of Chief Culture Officer
Kim Feil – VP & CMO, Walgreens
Christa Carone – VP & CMO, The Xerox Corporation
Michele Buck – SVP & Global CMO, The Hershey Company

This session celebrates the unequaled power of creative ideas to grow businesses. With today’s focus often placed on things like media choices and interactivity, the creative side of things gets overlooked, often to the advertisers’ peril.

Cultural anthropologist, Grant McCracken, will open the session discussing his view that today’s great creative ideas are brilliant acts of meaning manufacture that draw meaning from culture and then give it back again. The session will conclude with a panel of CMO’s sharing their thoughts on the presentations.


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