Justin FrommJustin Fromm - Director, Sales & Strategy Research, ABC TV Network
As Director, Sales & Strategy Research, for ABC Television, Justin Fromm supports the Ad Sales department by demonstrating the value of ABC programming and the viewers who watch it. In addition to this primary role, Justin is responsible for research on consumer behavior around television and other video technologies, and how these behaviors may affect the future of the television business. Prior to joining ABC in 2006, Justin managed an internal market research department at JWT, an advertising agency that is part of the WPP group. Justin is a graduate of The University of Virginia (B.A., Sociology), and Penn State University (M.A., Sociology and Demography).
SESSION(S): Key Issue Forum: Rethinking ROI
Moderator: Yoram (Jerry) Wind - The Lauder Professor, Professor of Marketing, The Wharton School
This track of our Key Issue Forums will cover the following topics:
- A Holistic Measurement to Benchmark the Impact of Brand Advocacy
- A Behavioral & Sales Correlated ROI Proxy
- The NFL Scores a TD With League-Sponsored ROI Measurement
Radha Subramanyam - SVP of Insights, Analytics, and Consulting, The Nielsen Company, NMIncite
Justin Fromm – Director, Sales & Strategy Research, ABC Television Network
Charles Kennedy – SVP, Research, ABC Television Network
Robert Passikoff – Founder & President, Brand Keys, Inc.
Alicia Rankin – Head of Research and Fan Insights, National Football League
Darren Marshall – SVP, Research, rEvolution