Jim Dravillas

Jim Dravillas - Head of Advertising Research, Google

Jim joined Google in 2010 as Head of Advertising Research. He provides innovative measurement and research solutions that illuminate the value of digital media and advertising to Google’s advertisers. Prior to Google, Jim spent over a decade building a first-class digital measurement and research practice at Ogilvy. He has a breadth of industry experience and has implemented advertising measurement, testing, and analytic solutions across nearly every business category.

Jim has been at the vanguard of digital measurement since the early years of online advertising. He co-founded Ogilvy’s search consultancy practice in 1999, and his teams have been involved in many online advertising industry firsts along the way. In conjunction with leading industry vendors, he has designed and implemented some of the very first controlled measurement of advertising impact in: online video; WAP advertising and mobile websites; live mobile television, and VOD.

Jim serves as a leading consultant to the online analytics and research community.

SESSION(S): Diamond Learning Session: Kantar's World Tour of the Consumer

Presented by:
Aziz Cami
Jim Dravillas
Marc O'Regan
Nick Nyhan
Oleg Reshetin
Alejandro Tanco
Katie Casavant
Sam Thayer

Ideas and insights that drive inspirational impact. Journey around the world of Kantar; exploring unique sensory experiences from Latin America, from Russia with mobile love, uncovering global digital lives and discovering the future world of data and knowledge visualization capabilities.