Alejandro Tanco

Alejandro Tanco, Qualitative Director, Millward Brown Colombia

Alejandro Tanco joined Millward Brown in 2010 as Director of Qualitative Research in Colombia. Alejandro’s specialty is the understanding of a market's reality within a broad cultural context, and bringing these findings to actionable ideas for companies. His education in Anthropology, complemented with graduate studies in Systemic Thinking, allows Alejandro to generate tools and analysis systems that enable out of the box reasoning. Throughout his career, Alejandro worked at GFK, and more recently was Central America Regional Director, as the Latam expert in ethnographic methodologies. In addition, he has lectured at the GFK Barcelona SUMMIT. Alejandro has co-authored several books including Research Methodology and has been an appointed speaker at a number of universities.

SESSION(S): Diamond Learning Session: Kantar's World Tour of the Consumer

Presented by:
Aziz Cami
Jim Dravillas
Marc O'Regan
Nick Nyhan
Oleg Reshetin
Alejandro Tanco
Katie Casavant
Sam Thayer

Ideas and insights that drive inspirational impact. Journey around the world of Kantar; exploring unique sensory experiences from Latin America, from Russia with mobile love, uncovering global digital lives and discovering the future world of data and knowledge visualization capabilities.