Listen First! Express Workshop
Presented by Steve Rappaport - Knowledge Solutions Director, The ARF
Listening. Brands do it. Everyone talks about it. Vendors launch new products daily. Yet few people and companies really know what to do.
The ARF’s new playbook: Listen First: Turning Social Media Conversations Into Business Advantage (Wiley 2011) authoritatively explains and shows through over 50 case examples what listening is, how to do the research, how to listen to achieve your marketing objectives, listening’s frontiers and industry viewpoints.
This express 2-hour workshop combines cutting-edge learning with an engaging hands-on listening experience.
Proudly sponsored by Converseon and Harris Interactive