Listen First! Express Workshop


4:00 - 6:00pm on Sunday, March 20 2011 in Wilder, 4th Floor

Presented by Steve Rappaport - Knowledge Solutions Director, The ARF

Listening. Brands do it. Everyone talks about it. Vendors launch new products daily. Yet few people and companies really know what to do.

The ARF’s new playbook: Listen First: Turning Social Media Conversations Into Business Advantage (Wiley 2011) authoritatively explains and shows through over 50 case examples what listening is, how to do the research, how to listen to achieve your marketing objectives, listening’s frontiers and industry viewpoints.

This express 2-hour workshop combines cutting-edge learning with an engaging hands-on listening experience.

Proudly sponsored by Converseon and Harris Interactive



Comments


I personally can't wait to hear Steve present at this workshop... I've been attending his weekly webcasts and I learn something new every time.

Thursday, March 10 2011, 10:37am


This will be a great way to kick off re:think and lead into the Social Media Forum the week after the conference. Looking forward to learning more about what's gone into Listen First! from the creator.

Thursday, March 10 2011, 10:55am

This should be a great event. And if you're interested in that forum Jeremiah mentioned, register now!

Thursday, March 10 2011, 1:04pm




This is a great opportunity to get Listen First!, which will be given out, signed by Steve Rappaport.

Thursday, March 10 2011, 11:04am


I am very excited about this event! I heard Steve speak at a panel discussion by Converseon during Social Media week and I learned a lot. I also heard that this event will be a lot of fun and hands-on.

Thursday, March 10 2011, 4:58pm


I am flattered, getting a ton of requests to meet attendees. I'll be spending most of my time at the ARF Pavilion in the Insights Zone. Come by and say hello. If I'm not there I'll have a sheet available with available times.

Friday, March 11 2011, 1:38pm


“I will definitely ATTEND your session [Listen First Express workshop] because this is the main reason why i am flying away from JAPAN!” — Kohei Washio, dentsu

Saturday, March 12 2011, 8:14pm



 

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