Key Issue Forum: "Is My Digital Ad Working?"


11:15 - 12:45pm on Monday, March 21 2011 in Wilder, 4th Floor

Moderator: Kate Sirkin - Executive Vice President, Global Research Director, Starcom MediaVest Group (SMG)

This track of our Key Issue Forums will cover the following topics:
  1. Coming Together of the Digital Pieces
  2. Presented by
    Sibel Satiroglu – WW Digital Communication Insights Manager, HP
    Suzanne Leighton – EMEA Digital Communication Insights Manager, HP

  3. Advertising by Mindset
  4. Presented by
    Edwin Wong – Director of Strategic Insights, Yahoo!
    Yaakov Kimelfeld – SVP, Digital Research and Analytics Director, MediaVest

  5. Cross-Platform Advertising and Online Behavioral Response
  6. Presented by
    Joan FitzGerald – VP, Television Sales and Business Development, comScore, Inc.
    Frank Foster - VP IPTV, Media Sales and Solutions, AT&T Advanced Ad Solutions


Comments


Really looking forward to this, especially Wong/Kimelfeld talk on mindsets.

Wednesday, March 16 2011, 1:00pm



 

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