Key Issue Forum: "Is My Digital Ad Working?"
Moderator: Kate Sirkin - Executive Vice President, Global Research Director, Starcom MediaVest Group (SMG)
This track of our Key Issue Forums will cover the following topics:
- Coming Together of the Digital Pieces Presented by
- Advertising by Mindset Presented by
- Cross-Platform Advertising and Online Behavioral Response Presented by
Sibel Satiroglu – WW Digital Communication Insights Manager, HP
Suzanne Leighton – EMEA Digital Communication Insights Manager, HP
Edwin Wong – Director of Strategic Insights, Yahoo!
Yaakov Kimelfeld – SVP, Digital Research and Analytics Director, MediaVest
Joan FitzGerald – VP, Television Sales and Business Development, comScore, Inc.
Frank Foster - VP IPTV, Media Sales and Solutions, AT&T Advanced Ad Solutions
Really looking forward to this, especially Wong/Kimelfeld talk on mindsets.