Key Issue Forum: Rethinking ROI


11:15 - 12:45pm on Monday, March 21 2011 in O'Neill, 4th Floor

Moderator: Yoram (Jerry) Wind - The Lauder Professor, Professor of Marketing, The Wharton School

This track of our Key Issue Forums will cover the following topics:
  1. A Holistic Measurement to Benchmark the Impact of Brand Advocacy
  2. Presented by
    Radha Subramanyam - SVP of Insights, Analytics, and Consulting, The Nielsen Company, NMIncite
  3. A Behavioral & Sales Correlated ROI Proxy
  4. Presented by
    Justin Fromm – Director, Sales & Strategy Research, ABC Television Network
    Charles Kennedy – SVP, Research, ABC Television Network
    Robert Passikoff – Founder & President, Brand Keys, Inc.

  5. The NFL Scores a TD With League-Sponsored ROI Measurement
  6. Presented by
    Alicia Rankin – Head of Research and Fan Insights, National Football League
    Darren Marshall – SVP, Research, rEvolution


Comments


 

Sponsors

Kantar
DIAMOND

Nielsen
DIAMOND

Diamond Partners NetBase J.D. Power uSamp
DIAMOND

Microsoft Advertising
ARF DAVID OGILVY AWARDS

GfK
ARF GREAT MIND AWARDS

NEC
DIGITAL SIGNAGE
& CYBER CAFE

ESPN
PRESIDENT'S RECEPTION

Millward Brown
PRESIDENT'S RECEPTION

Converseon
LISTENING WORKSHOP

Harris Interactive
LISTENING WORKSHOP

Innerscope Research
GOLD SPONSOR

emsense
SHOWCASE

Luth Research
SHOWCASE

Decipher
WIFI

Research Now
BRONZE

SSI
BRONZE

Quova
NETWORKING LOUNGE

Google
COFFEE BREAK

Arbitron
COFFEE BREAK

Toluna
CHARGING STATION

NeuroFocus
FOLDER SPONSOR

Quirks
MEDIA PARTNER

Warc
PUBLISHING PARTNER

Snippies
MARKETING PARTNER

Snippies
MARKETING PARTNER

Snippies
STRATEGIC CREATIVE PARTNER