Key Issue Forum: Research Boosts Brands
Moderator: Amelia Strobel - Senior Director of Consumer Insights & Strategy, US Snacks & Confectionery, Kraft Foods
This track of our Key Issue Forums will cover the following topics:
- Generations and the New Comedy Culture Presented by
- How Content Amplifies the Persuasiveness of Advertising Presented by
- Study of the Key Drivers of Online Content Consumption Presented by
Tanya Giles – SVP, Research, Entertainment Group, MTV Networks
Chanon Cook – VP, Comedy Central Research, Comedy Central/MTV Networks
Ashley Grace – VP, comScore ARS Group, comScore, Inc.
Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
Bill Ziff-Levine – Principal & Co-Founder, Data & Management Counsel
Jon Stewart – Research Director, The Nielsen Company
Kristin Kovner - Senior Marketing Director, AOL